Pay Per Click (PPC) Advertising is an extremely effective way to drive in quality traffic to your website. This video featuring the Cheif Economist from Google clearly explains how the PPC auction at google works.
The main points to pull from this video are that PPC advertising is not a straight forward auction. In order to have a successfull PPC campaign, you must constantly be monitoring and optimizing your ad campaign.
For help setting up and managing your own Pay Per Click Campaign, please contact Collabo as we’d be pleased to assist you.
